News and Views

Minister fills a Bigbasket of Indian snacks and sweets

Assistant Minister to the Deputy Prime Minister, Luke Hartsuyker, visited a processing facility and supermarket, to explore opportunities for Australian exporters during his visit to New Delhi as part of Australia Business Week in India (ABWI).

Minister Hartsuyker visited Haldiram’s Snacks, a major Indian sweets and snacks manufacturer with export avenues into several countries, including Australia to learn about developments in Indian food processing.

“India was Australia’s fifth-largest export market in 2016-17, with exports valued at over $3.1 billion,” Minister Hartsuyker said.

“India’s expanding middle class presents a wealth of opportunities for Australian suppliers of high-quality food and services, as well as expertise and technology that can increase the efficiency of food value chains in India.

“India is a significant market for Australian produce including chickpeas, wheat and lentils.”

Minister Hartsuyker also visited the site of Bigbasket, India’s first comprehensive online grocery store, to better understand developments in India’s food e-retailing and consumer trends.

Bigbasket stocks more than 18,000 products and 1000 brands on its grocery list—including fresh fruit and vegetables, rice and dal, spices and seasonings through to packaged bread, bakery and dairy products.

“It was great to see a range of Australian processed food products being stocked at Bigbasket,” Minister Hartsuyker said.

“There is huge potential for both countries to build on mutually-beneficial trade and I am eager to promote Australia’s premium agricultural sectors and help pave the way for new business opportunities.

“Exciting opportunities exist to expand trade in oilseeds, edible oils, and horticulture, particularly tree nuts through increased demand for our counter seasonal Australian production.”

ABWI is taking place across multiple cities in India from 28 August to 1 September 2017.

Source: Australian Government